The story
Still Rising.
Every chapter of Thamani was written under load, through cycles, currency shifts, and the ordinary chaos of moving real goods across real borders. This is what we've built. And what comes next.
Founder
§ 2.0 · CEO Statement
"In 2020, we started with a simple belief, that Central Africa deserved a supply chain partner as reliable as the region is ambitious. Six years later, that belief has become a backbone. We are not finished. We are just getting started."
The Founder
Founder & Managing Director, Thamani Trading
§ 2.1 · The Name
Thamani.
Value in Swahili. Already embedded in our DNA.
In 2020, we chose a name that described what we intended to build. Not a company that moves boxes. A company that moves the value inside them. Six years later, the name still fits. Because value is still moving.
Vision
To be the supply chain backbone of Central Africa.
Mission
We keep value in motion, through infrastructure, partnerships, and permanent standards.
Backbone means structural. Permanent. Essential. Without it, the region cannot stand upright. That is the role we are building. Not by claiming it. By proving it, one container, one partnership, one market at a time.
§ 2.3 · The Values
Most companies are either cold or fluffy. We are both precise and human.
01
Engineered
Precision in every container, every route, every decision.
02
Confident
We say “we will” not “we hope to.”
03
Warm
We are people building something for people.
04
Permanent
Jadeite does not corrode. Neither do our partnerships.
§ 2.4 · The Numbers That Matter
2020
Since
Years of consistent operation and growth.
100+
Containers
Reefer, dry, and specialty containers cleared each year through Douala.
Zero
Dead Stock
Pre-sale model. We sell before we ship. Every time.
CEMAC
Coverage
Cameroon anchor. Chad & CAR active. Gabon & Congo next.
§ 2.5 · The Timeline
The future is unwritten. The direction is not.
2020
The Foundation
Born as a capital-efficient trading house. Cash upfront. Zero dead stock. Deep supplier relationships.
§ 2.6 · What We Do
Trading. Distribution. Brand Building. Export Logistics.
01
Trading
We source industrial chemicals, FMCG, and agricultural inputs from global suppliers and deliver them to CEMAC markets. On spec. On time. Every time.
02
Distribution
We deliver directly to our customers' warehouses across CEMAC, whether that is a factory in Yaoundé, a farm in N'Djamena, or a supermarket in Bangui. For strategic partners, we arrange dedicated warehousing facilities on request.
03
Brand Building
We do not just distribute products. We build category-leading brands across CEMAC. From packaging design to shelf placement to consumer marketing, we own the full journey.
04
Export Logistics
Cameroonian cocoa, coffee, rubber, and sesame move from farm to port to global buyer. We handle origin certification, quality control, customs clearance, and shipping.
§ 2.7 · Brand Building
We do not just move products. We build the brands that move people.
Most distributors move boxes. We build markets. For every product we handle, we ask: what does the consumer need? What does the retailer trust? What does the regulator require? Then we design the answer, from packaging and positioning to marketing and shelf strategy.
Goûtez ce qu'il y'a de meilleur.
Alix · 01
Alix Sardines
125g · Aluminum tin, easy-open
North Atlantic origin
Alix · 02
Alix Condensed Milk
1kg / 390g · Metal tin, full cream
For confectionery, coffee, baking
Alix · 03
Alix Mayonnaise
Glass jar · Twist-off lid
Creamy. Smooth. For everything.
§ 2.8 · The Region
CEMAC.
Six countries. 60+ million people. 60% urbanization. A middle class that is growing, brand-hungry, and structurally underserved. Most competitors operate nationally. None operate regionally at scale. The connective tissue is missing. We are building it.
§ 2.9 · The Team
These are the people who answer your WhatsApp.
We are a company with multinational ambition and local roots. Every person on this team has a direct line to a decision-maker. No bureaucracy. No delay. Just motion.
We are always looking for people who want to build something permanent. If that is you, send us a message.
"Jadeite does not glitter. It endures."
The Thamani principle